Infinity Signs Newsletter December, 2016
Uses for Cut Vinyl Decals and Custom Graphics
When it comes to affordable ways to advertise, custom cut vinyl material can be one of the best and most cost effective solutions. They can be used for a wide variety of indoor and outdoor advertising solutions for different projects or advertising ideas. Here are some of the more common uses for vinyl cut decals:
Some people prefer to print their logo on products, but vinyl lettering is also an option. They adhere to the surface of the product and last for a long time. They work better on certain surfaces, so consult with Infinity Signs to help you decide on the best vinyl material for your product needs.
Storefronts with large windows need a way to advertise, decorate, or post their hours of operation. Cut vinyl lettering is a great way to do this. Using reversed lettering on the inside of the window makes it less susceptible to wear, tear and possible vandalism as well.
Custom cut vinyl decals and lettering can also be made for promotional purposes such as events, giveaways, and more. When people stick them on something, it helps spread the company’s name and increases brand awareness.
Whether using vinyl cut decals and graphics for the ideas above or something else, companies should know the benefits of these decals.
- Long-Lasting or short term – Some vinyl will start to crack after a few years outside while others will last for over 10 years outside in harsh weather, we will help you pick the right material for your intended use. Long lasting vinyl, for example, is often used for storefronts or vehicle graphics.
- Diverse uses with a variety of colors, textures, longevity and durability for custom graphics design and advertising solutions. Some vinyl is easily removed, making it perfect for a short term solution, while other types are very hard to remove and are intended for long term durability.
- Variety, whether large or small, colorful or black and white, lettering or a logo, it can be created. Almost any design can be made with cut vinyl material when working with the creative team at Infinity Signs.
- Use in combination with custom printed graphics on vehicles as another great way to achieve the look you want for your branding. This provides a nice alternative when you want something other than a full vehicle wrap or custom boat graphics.
Don’t just settle for the typical materials you see most often around town. Give us a call for answers to any questions, need for an estimate or to setup an appointment to discuss your specific custom project needs. Infinity Signs can help create vinyl lettering and decals for any business use.
Lastly, one downside to consider for use of cut vinyl graphics is for a leased vehicle. After 3 or 4 years, the effects of UV sunlight on the vehicle paint can leave a shadow effect once the graphics are removed. Sometimes for a leased vehicle, a full vehicle wrap with custom graphics is a better branding solution.
Marketing with Brochures
When it comes to print materials for marketing, brochures are definitely a top choice for many businesses. Here are some of the reasons why:
When designed right, brochures can give the reader a lot of information, without overwhelming them. It allows for more text and photos than other print items such as an advertisement or poster also. A brochure can tell an entire story within its pages.
Brochures are versatile in several different ways. The first, is that they can be used for a large variety of businesses. Secondly, they can be made in a lot of different styles. When most people think of brochures, they think of the tri-fold variety. However, they come in so many different forms, and can even be made in shapes like sandwiches and soccer balls.
Although brochures are informative, they are also mean to convince the customer to buy the product or service. Often they have a call to action inside to help with encourage the reader to take action. Brochures can be included in promotional giveaways or marketing kits too.
Brochures shouldn’t just be a list of information about a product. They need to do the following:
- Know what the reader wants
- Motivate people to look inside
- Describe the product or service
- Talk about the reader’s needs
- Provide directions
- Ask for an action
Work with the team at Infinity Signs to create the perfect brochure. They know the ins and outs of creating and eye-catching design, balancing text with images, and grabbing the readers’ attention with the right colors and fonts.
End of Year Business Spending
The calendar is nearing the end of the year. This means budgets are being reconfigured and businesses are looking back to see how their year has gone. Businesses that had a good year might be looking to spend some money to increase their sales even more next year while possibly lowering their tax liability for the current year.
If that’s the case, they should consider investing in a new sign for their business or vehicle wraps for their fleets. Putting money back into the business through advertising can be a great end-of-the-year move.
Is the current sign getting old and worn? Or maybe it’s time for an upgrade to an electronic sign. Either way Infinity Signs can create the perfect sign to promote your business.
Whether a business wants to put a vehicle wrap on a fleet of company cars or just the owner’s car, it will increase brand awareness. Even just one branded vehicle driving to work makes hundreds to thousands of impressions each day.
Talk to Infinity Signs about investing in a new sign or vehicle wrap to help propel the company even farther in 2017.
Holiday Gift Baskets
Businesses planning to send out holiday baskets to clients and customers to show appreciation have a lot of options. Along with including promotional items in the basket, they could also include candy, popcorn, and other goodies.
These gift baskets are particularly popular during the holidays. Often they include candy, some promotional items with the company’s logo, and a note thanking customers for their business over the past year.
Thanking clients and customers with a gift basket is a great way to show appreciation with a personal touch. It’s even more personal if each basket caters to what that person or business might need or use.
Gift baskets can also help reach out to customers the company hasn’t heard from in a while. When using a basket to reach out to a client that hasn’t been heard from in some time, companies usually include an incentive to get them back in the door.
The team at Infinity Signs can help create promotional items to put in holiday gift baskets, as well as help with the goodies. Three things they have a special on this month are popcorn and candy, sliding mint tins with a company logo, and milk chocolate poker chips.