Infinity Signs Newsletter October, 2016 – Business Cards
Matte vs. Glossy Business Cards
When designing business cards, there are a lot of factors to take into consideration. One of these factors is the type of finish on the business card.
Many people think that there is simply glossy or matte. However, Infinity Signs offers a huge variety of other finishes such as velvet, pearl, metallic, foil, etc. Each of these gives a different impression to potential clients or customers, which should be considered when choosing one over the other.
The card stock used for business cards has a lot to do with their durability. There is 12pt, 14pt, and 16pt. Infinity Signs recommends 16pt so they are less likely to be subjected to wear and tear.
Along with a variety of cardstock thicknesses and finishes, Infinity Signs offers a range when it comes to the quantity of businesses cards being purchased. They sell in quantities of 250, 500, and 1000 and more. Business cards can go fast so you will want to order accordingly.
Designing business cards requires a lot of decisions and creativity. The team at Infinity Signs can help with the entire design process from creating a logo, to deciding on the perfect finish. Talk to them about creating the perfect business cards or stop by to see their sample book.
Signage for Holidays
Fall is here, which means the holidays aren’t far behind. Holidays give businesses opportunities to bring in more business, and the easiest way to do that is with holiday signage. Many businesses offer sales during the holidays. To advertise these sales, invest in some holiday-themed signage to let customers know of the sale.
Here are some holiday signage ideas:
- Window Decals
Decorative window decals are a great temporary sign that can be visually appealing to those walking by. They can be made to deliver a variety of messages, both with words and pictures. Also, these window decals can be used again next year, so they are a good investment for the future.
- Special Hours
Many businesses change their business hours during the holiday season and need a way to let customers know. Make it easier for them to know the hours with a sign advertising the holiday hours.
- Last-Minute Deals
When shoppers are stressed out and needing something last minute, signs promoting last minute specials will guide buyers to the business that still has the item in stock and on sale. It’s a win for everyone.
- In-Store Banners
Need to guide shoppers to the holiday section of the store? String banners up above the area, and use signs to help guide them to it. It will lessen confusion, and the signs can be used again the next year.
Once the holidays are over, businesses often sell the last remaining holiday items on clearance. This will require clearance signs to attract customers.
Whatever type of holiday signs are needed, Infinity Signs NW can help. Contact them early to have holiday signage designed and ready to go.
Branded Vehicles: A Powerful Marketing Tool
Having logos on vehicles doesn’t just have to be for parts trucks or semi-trucks. Many other businesses, big or small can benefit from using their vehicle to advertise their business. More and more business owners are recognizing the benefit of vehicle graphics and magnetic signs.
Custom vehicle wraps are a great way to grab attention while driving around town. Infinity Signs NW can design a vehicle wrap that will catch people’s eye and make your company memorable. If people have your business logo and vehicle wrap on their mind when they need your services, they will be more likely to call.
According to research, 60 percent of people would rather buy products from a company that is familiar to them. Even if they have only seen a sign on a vehicle driving around town, it provides exposure and creates a familiarity.
With the traffic in Boise and the Treasure Valley increasing, hundreds of people are guaranteed to see a vehicle with a company wrap when it drives through town. If the company adds vehicle wraps to its entire fleet of vehicles, there’s an even better chance people will see the business information.
If a service truck with a company wrap stops at a house for an appointment, neighbors are likely to see it parked, which provides even more exposure. Neighbors often notice service trucks and then call for the same services.
Contact infinity Signs NW about creating a full or partial vehicle wrap for your business cars, trucks, or vans. Infinity Signs also has the new LED car signs that light up at night to get a business noticed 24/7.
Standing Out at Trade Shows
It’s tradeshow season, which means it’s time to stock up on great promotional products to hand out, and create signs and banners to make the booth stand out. All of this can easily be done with Infinity Signs NW.
Before getting everything needed, check out these five ways to make any tradeshow booth stand out and get noticed:
- Make it Unique
The trick to standing out anywhere is being unique. This can be done with the booth setup, logo, signage, and more. Just use some imagination. Infinity Signs NW can collaborate on a design and create a unique aspect for the booth whether it be a sign, tablecloth, banner, or something else.
- Great Promotional items
It’s no secret that people love free stuff. This is why great promotional items draw in a crowd. While unique items might attract attention, make sure they are also useful. This way people will continue to see the business brand whenever they use it. Some promotional items that are on special this October are breath mints, rain ponchos, and silicone wallets.
- Use Technology
Presentations can be made better with technology. Use it to educate the people at the event, showcase testimonials, and more. When people can watch something rather than just listen, they are more likely to be drawn to the booth.
- Create a Game
People like to participate, so having a game at the booth can help to draw people in. Without fail at almost every tradeshow or event, the booth that has some kind of game with prizes has a long line of people. Use the game to educate and promote the company at the same time.
- Demo the Product or Service
If the product or service can be shown in real-time to the attendees, it’s a good idea to bring it. If there’s a way to get the audience involved too, even better. Maybe space out the demos for every fifteen or 20 minutes, and let people walking by know when the next one is. They might come back just to see the demonstration.